What kind of project is this?
Sets the angle of the brief. Each one gets framed differently — pick the one that fits.
What does it feel like?
Drag the sliders. We'll capture the vibe before we get to specifics — no typing yet.
Quick reality check.
Five sliders. Be honest — wherever you sit weakest, the brief gets weighted toward closing that gap.
I know exactly who buys this and can describe them
Specific person, specific job — not 'consumers'.
I've actually spoken to people about this problem
Real conversations, not just guessing what they want.
I have a realistic budget for development and tooling
Numbers you've put against actual costs, not napkin guesses.
I know my target production volume for the first run
100 units? 10,000? Different paths, different costs.
I have a realistic timeline for getting to market
Honest weeks/months, accounting for tooling lead times.
Drop 3 competitor URLs.
That's it. From here the brief writes itself — persona, problem, journey, insights, and a feature list aimed at the gaps your competitors leave open.
Even one competitor is enough — three is better. The brief maps the category landscape and picks the white space your product fills.
Add at least one competitor — or toggle 'I don't have direct competitors' — to build.